Price / Share
$100.32
Shares
191,211
Type
Sale
Security
Common Stock (Par Value $.50 per share)
AI Analysis
Hasbro CEO Christian P. Cocks sold 191,211 shares in an open-market transaction on February 26, 2026, at an average price of $100.32 per share, for total proceeds of about $19.18 million. Trades of this size by a sitting chief executive tend to draw attention because the CEO is typically the executive with the most direct, current view of operating performance, strategy, and major business risks.
This sale matters mainly for its scale and timing. It follows another sizable sale by Cocks on February 12, 2026, reported at roughly $10.36 million, making late February the second large reduction in a short span. Repeated selling by the same top insider can be more informative to investors than a one-off transaction, since it may indicate an ongoing decision to reduce exposure rather than a single financial event.
Over the last 30 days, the only disclosed insider activity provided here is Cocks’ February 26 sale. With limited breadth in the recent data, investors will typically look to upcoming filings for whether other executives or directors are also selling or buying, and whether this remains concentrated in the CEO’s transactions.
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Insider
Cocks Christian P
Title
Chief Executive Officer
Filed with SEC
Feb 26, 2026, 12:00 AM
Accession #
0001850672-26-000012