Coinbase CFO Alesia J. Haas sold 10,020 shares in the open market on March 4, 2026, at $200.00 per share, for total proceeds of about $2.00 million. Because this was an open-market sale (rather than an automatic conversion or a private transaction), it represents a direct reduction in her equity stake at that price level. As Chief Financial Officer, Haas is one of the company’s most senior executives and is closely tied to financial reporting, capital planning, and guidance. Trades by a CFO can draw attention from investors because they come from an executive with deep visibility into the company’s financial position and operating trends, though insider sales can also occur for personal reasons such as taxes or diversification. This transaction also follows another sizable sale by Haas on February 6, 2026, when she sold 14,062 shares for roughly $2.14 million, suggesting a pattern of meaningful selling activity by the same insider in recent weeks. Over the last 30 days, the reported insider activity for COIN includes this $2.00 million sale.