AAPL Sale
COOK TIMOTHY D · Chief Executive Officer · Apple Inc.
Sell — $1.28M
April 2, 2026
SignificantOpen MarketOfficerDirector
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Price / Share
$251.25
Shares
5,087
Type
Sale
Security
Common Stock
AI Analysis
Apple CEO Timothy D. Cook sold 5,087 Apple shares on April 2, 2026, at $251.25 per share, for a total value of about $1.28 million. Because Cook is the company’s top executive, his trades tend to draw attention from investors looking for signals about management’s view of the business, even when the transaction size is modest relative to typical CEO holdings. This sale was an open-market transaction, meaning the shares were sold on the public market rather than transferred through an internal company program like an option exercise or a stock grant. Open-market sales can reflect personal financial planning, taxes, or diversification, and they are generally more informative than routine “non-open market” filings that often accompany compensation events. Cook’s sale also coincided with a larger insider sale the same day by Deirdre O’Brien, another senior executive, who sold roughly $5.19 million worth of shares. Over the last 30 days, these two sales stand out as the notable insider selling activity disclosed, while other recent insider filings have largely been routine option- and grant-related transactions. No major company news was reported as directly tied to the timing of these sales.
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Insider COOK TIMOTHY D
Title Chief Executive Officer
Filed with SEC Apr 1, 2026, 12:00 AM
Notified Apr 3, 2026, 10:32 PM
Accession # 0001140361-26-013190