Best Buy founder and longtime insider Richard M. Schulze sold 193,896 shares on June 25, 2026, at an average price of $78.13 per share, for total proceeds of about $15.15 million. The sale was conducted in the open market and was not reported as being made under a pre-scheduled Rule 10b5-1 trading plan, which can draw more attention because it suggests the timing was not set far in advance. Schulze’s role matters because founders and major insiders often have deep knowledge of the business and typically hold large, concentrated positions. That said, insider sales are often hard to interpret because they can be driven by non-business reasons such as diversification, taxes, or personal liquidity needs. Without additional disclosure, investors generally can’t tell what specifically motivated the trade. This transaction also follows another sizable sale attributed to Schulze about 10 days earlier (roughly $5.97 million), indicating a near-term pattern of selling. Over the last 30 days, the only listed insider activity at Best Buy is Schulze’s $15.15 million sale, so recent insider action appears concentrated in a single seller rather than reflecting broader executive buying or selling.