DELL Sale
Kennedy David Alan · Chief Financial Officer · Dell Technologies Inc.
Sell — $13.48M
September 17, 2026
SignificantOpen Market
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Price / Share
$584.98
Shares
23,035
Type
Sale
Security
Class C Common Stock
AI Analysis
Dell Technologies’ Chief Financial Officer, David Alan Kennedy, sold 23,035 shares on Sept. 17, 2026 at $584.98 per share, a transaction worth about $13.48 million. Because the CFO is one of the most senior executives overseeing budgeting, cash flow, and financial reporting, his trades tend to draw attention from investors looking for signals about internal confidence and valuation. That said, stock sales are often a weaker indicator than purchases because executives sell for many reasons that may have nothing to do with the business, such as taxes, diversification, or personal liquidity. This sale was reported as not being made under a pre-scheduled Rule 10b5-1 trading plan, which can matter because 10b5-1 plans are designed to reduce the appearance that a trade was timed around non-public information. Without a plan, the trade can be read as more discretionary, though it still does not, by itself, explain the seller’s motive. Kennedy’s sale also occurred alongside other sizable insider sales in the past month, including transactions by Richard J. Rothberg and Peter Trizzino, with multiple sales clustered on Sept. 11 and Sept. 17. A pattern of several insiders selling around the same period can indicate broad-based trimming of holdings, but the filings alone don’t establish why.
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Insider Kennedy David Alan
Title Chief Financial Officer
Filed with SEC Sep 17, 2026, 12:00 AM
Notified Sep 21, 2026, 8:18 PM
Accession # 0002086800-26-000007